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In June 1923, New York-based Okeh Records took their newly-invented portable recording equipment to Atlanta, Georgia. In an empty downtown warehouse on Nassau Street they made American music history.

This first “field expedition” to record music outside the permanent music studios in cities like New York and Chicago gave Okeh the opportunity to find and record talent in new musical genres. Most noteworthy, the Nassau Street recording sessions were the first to record what we know today as country music, but significant blues and jazz recordings were also made.

“Atlanta marked Okeh’s initial out-of-town expedition and the first day of any major company to record traditional artists of either race in the South. There was no way for the local press, at that time, to assess the session’s eventual significance.”
Archie Green, American Folklorist

A developer now plans to demolish the building to make way for a Margaritaville hotel and restaurant. Check out News for the latest information.

History

The Nassau Street sessions tell a multifaceted story of intersecting histories of the film and music business. Since its construction in 1920, the 152 Nassau building has served a variety of functions in Atlanta’s “Film Row” – the central distribution point for films and soundtrack records across the southeastern United States.

Most significantly, in June 1923 representatives from Okeh Records set up a “remote laboratory” in the building to record blues, jazz, gospel, and country.

152 Nassau is unique in its connection to American music history. The significance of Okeh’s Nassau Street recording sessions is recognized worldwide.

Timeline

1920

Lodowick J. Hill, Jr. constructs a “two-story + basement brick business house” at what was then known as 24 Nassau Street. Hill is the building’s owner, architect, and engineer. (He previously helped design and construct the Candler Building.) Construction – costing $12,000 – is complete in just three months.

advertisement in the Atlanta Constitution for the newly-completed building

1921

Pyrene Manufacturing Co., a manufacturer of fire extinguishers, moves into the newest building on “Film Row.” Nitrate-based film is highly flammable so Pyrene’s choice of location is very strategic. Pyrene outgrows the building and relocates to nearby Spring Street.

portion of May 1923 advertisement appearing in Moving Picture World magazine

June 1923

New York-based Okeh Records takes their newly-invented portable recording equipment to Atlanta. They set up a “recording laboratory” at temporarily-vacant 24 Nassau. This is the first time musicians have ever been recorded in the South.

news story in the Atlanta Independent announcing the recording sessions

1924

Graphic Films Corporation – producer of industrial, commercial, and educational films – moves into the building.

portion of 1925 advertisement for Graphic Films Corporation

1926

The City of Atlanta renumbers street addresses. 24 Nassau Street becomes 152 Nassau Street NW.

1929

Warren Webster & Co. acquires the building. Various manufacturers’ representatives occupy the building through the 1950s.

portion of 1931 advertisement for Warren Webster & Co.

1960s

A variety of building engineers and contractors use the building as offices through the 1970s.

1979

Herb Bridges, known for having the world’s largest collection of Gone with the Wind memorabilia, opens a museum in the building with a restaurant on the second floor.

“The World’s Only Permanent Tribute to ‘Gone with the Wind’”

1990-present

Attorneys such as Atlanta Lawyers for the Arts use the building for offices. The building is still occupied by a law practice.

2017

A developer’s proposed Margaritaville restaurant threatens to demolish the 152 Nassau building and Atlanta’s last remaining film exchange located at 141 Walton Street. In May, the City of Atlanta starts to designate the building as a local historic landmark. The developer’s attorney threatens legal action, so the City suspends the designation process in November.

December 19, 2018

The Margaritaville developers applied for a demolition permit.

People

Musicians

Artists recorded at the temporary recording studio set up by Okeh Records on Nassau Street in Atlanta, Georgia in June 1923 include:

Personnel

Besides the performers who recorded their songs in wax, other people important to the history-making Nassau Street sessions include:

Ralph S. Peer (1892 – 1960) was a talent scout, recording engineer, and record producer for Okeh Records. Peer pioneered “field recording” in June 1923 by traveling south to Atlanta, Georgia to record regional music outside the recording studio in such places as hotel rooms, ballrooms, and empty warehouses.

Charles L. Hibbard (1868 – 1933) was technical chief (recording engineer) for Okeh Records. He previously worked for Thomas Edison’s laboratory in West Orange, New Jersey where he was tasked with improving the business phonograph. He invented the portable recording equipment used in Atlanta.

Polk C. Brockman (1898-1985) was sales manager for James K. Polk, Inc. – originally a furniture store that became the largest distributor of Okeh Records in the Southeast. He convinced Okeh to travel to Atlanta to record. He became an A&R (artists and repertoire), publisher, and producer.

Recognition

The people and music associated with the Nassau Street sessions have been recognized for contributions to American music history.

Selected Awards

Ralph Peer
Country Music Hall of Fame (1984)
Atlanta Country Music Hall of Fame (1993)
Georgia Music Hall of Fame (2001)
Recording Academy (Grammy) Trustees Award (2017)

Fiddlin’ John Carson
Atlanta Country Music Hall of Fame (1982)
Georgia Music Hall of Fame (1984)
America’s Old Time Country Music Hall of Fame (1987)
North American Country Music Association International Hall of Fame (1999)

Polk Brockman
Atlanta Country Music Hall of Fame (1986)

“The Little Old Log Cabin in the Lane”
Grammy Music Hall of Fame (1998)

Selected Publications

Selected Reissues and Compilations

TAKE ACTION!

Developers have already filed for a demolition permit for 152 Nassau Street, so if this historic building is to be saved, we’ve got to act now!

Petition

Add your name to the online petition to let the powers that be know you want the site of the South’s first-ever music recording studio to remain standing.

Tweet

Tweet to Jimmy Buffett.
@jimmybuffett
For better or worse, Jimmy’s name is attached to this project. He has a Bachelor’s degree in history from University of Southern Mississippi, so it’s time to put that hard-earned education to work! FYI, his birthday is Christmas, so also wish him a happy birthday!

Tweet to Margaritaville.
@Margaritaville
Margaritaville may be the perfect place for wasting away, but downtown Atlanta historic music history should not be wasted. Margaritaville Nashville is located in a restored historic building on Broadway and is “more Nashville-centric.” Why should Atlanta accept anything less?

Tweet to Wyndham Hotels & Resorts.
@WyndhamHotels
If they can celebrate the Jazz Age at their New Yorker Hotel, there’s no reason they can’t celebrate the musical history in Atlanta, too.

Tweet to Atlanta Mayor Keisha Lance Bottoms.
@KeishaBottoms
The demolition permit will need to be approved or denied by the staff of Atlanta’s mayor. Her father, Major Lance, also recorded for Okeh Records in the 1960s.

Tweet to Central Atlanta Progress & Atlanta City Council.
@downtownatlanta @atlcouncil
The Downtown Atlanta Master Plan, facilitated by Central Atlanta Progress and adopted by the Atlanta City Council in December 2017, calls for Atlanta to “uncover, celebrate, and preserve Downtown’s heritage to ensure that new growth does not overwrite our history.”

Tweet to Alan Jackson.
@OfficialJackson
As Alan, “What would Jimmy Buffett do?” Well, we hope the answer is “Save 152 Nassau Street from the wrecking ball!” Alan’s from nearby Newnan, Georgia so hopefully he can provide a little bitty help.

Donate

To support preservation of Atlanta’s historic resources, please consider making a donation to Historic Atlanta, a registered 501(c)(3) nonprofit organization.